Tom's of Maine Whole Care Peppermint Toothpaste

No artificial colors, flavors, fragrance, or preservatives. Gluten-free. Halal. Since 1970. Natural with fluoride. 6 Benefits: Fights cavities, strengthens enamel, promotes remineralization, fights tartar buildup, freshens breath, whitens teeth (by removing surface stains. Fights tartar buildup with regular brushing. Helps promote remineralization of weakened enamel). What’s Inside Matters: We've been making safe and effective natural personal care products for you and your family since 1970! It all started when Tom and Kate Chappell moved to Maine. They couldn't find natural products for their children that supported their healthy lifestyle, so they made their own. This passion and pioneering spirit lives on at Tom's of Maine today. Our Stewardship Model, with standards for natural, sustainable, and responsible, guides every decision we make about our ingredients, processing, and packaging. What makes a product natural and good? At Tom's, it includes how we make it. I.P.S: We share every ingredient, its purpose, and its source at www.tomsofmaine.com. Sustainable practices are a priority in every aspect of our business. Printed with soy ink. www.tomsofmaine.com. To learn more about our Stewardship Model, and what natural means at Tom's of Maine visit www.tomsofmaine.com. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. Certified B Corporation. Cruelty free. No animal testing. We strive to maximize recycled content and recyclability of our packaging. Certified 100% Recycled Paperboard. We've switched to a recyclable tube! Learn more at www.tomsofmaine.com. Recycle box separately. BPA-Free tube.